Labelspotting: O'cean Fruit Drink
The O'cean Tropic Pineapple Flavour Fruit Drink claims to contain 12% fruit juice on the front label. The ingredient list reveals that it actually contains 1.8% "DI - Apple Juice Concentrate (Equivalent to 12% DI - Apple Juice)." Image source - Open Food Facts What is that DI prefixed in front of "Apple Juice Concentrate"? Meta AI assistant explains that "DI" stands for deionized. DI apple juice concentrate, also known as deionized apple juice concentrate, is a type of fruit juice concentrate that has undergone a process to remove its flavor, color, and aroma. This deionization process extends the shelf life of the concentrate and results in a clearer product. What is the official definition of a "Fruit Drink"? The term "Fruit Drink" has a specific official definition (page 35 of PDF) according to regulations set by the Food Safety and Standards Authority of India (FSSAI). To be classified as a "Fruit Drink," the product...