Stats about Western Packaged Food Giants in India
Key stats from a Reuters article about Western packaged food giants which have been in India for a century and the packaged food market: Some 6 billion meals eaten in India each year are Swiss food giant Nestle's Maggi instant masala noodles. Maggi launched India's first brand of instant noodles in 1983 , targeting newly working mothers and children as a fast evening snack. All variants of Maggi are made with palm oil, whereas many versions sold in Britain use pricier sunflower oil. Coca-Cola's Thums Up has grown into a more than $1 billion local brand. Coca-Cola Co bought the brand for about $60 million in 1993 to slowly phase it out and replace it with its own flagship drink. But Indian shoppers were so loyal to the taste that Coke decided to keep it. Unilever began selling "Dalda" - a hydrogenated vegetable oil formulation - in India in 1937 . Unilever’s Indian subsidiary Hindustan Lever Limited (HLL) sold the Dalda brand to US‑based Bunge in June 200...