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Book Review: Salt Sugar Fat

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After hearing glowing recommendations for Salt Sugar Fat: How the Food Giants Hooked Us by Michael Moss on the Open Food Facts forum, I picked up the book with a simple question in mind: How can someone write 400 pages about three basic ingredients — salt, sugar and fat? Three months later, after slowly working my way through the book, the answer became clear. These three ingredients are not just kitchen staples. In the hands of the trillion-dollar processed food industry, they have been carefully engineered to make foods convenient, irresistible, and hard to stop eating. Reading the book was both validating and chilling. Validating, because many of us already suspect something strange about ultra-processed foods. Chilling, because Moss reveals just how deliberately these products are designed. Although the book focuses on American companies, the lessons apply globally. Multinational food giants routinely transfer successful strategies from one country to another. Take the example of ...

Proteins

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Our body requires protein for the replenishment of muscle tissue, skin, bone matter, hair and nails. Proteins are made up of 20 different amino acids, some of which are synthesized within the body (non-essential) while some are not synthesized in the body (essential amino acids). Our body can make 11 on its own but the other 9 essential amino acids have to come from food because your body lacks the genetic code to synthesize them from scratch. You must eat them to survive. The most famous and easiest way to remember all nine is the phrase: " PVT TIM HALL " (Read as: Private Tim Hall) Letter Amino Acid Memory Hook/Function P Phenylalanine Think "Phone" — used for brain signaling (dopamine). V Valine A "Branch-Chain" (BCAA) for muscle growth. T Threonine Think "Thread" — helps make collagen/connective tissue. T Tryptophan The "Turkey" chemical — makes serotonin and melatonin. I Isoleucine Another BCAA — critical for immune function...

42% Potato, 100% Engineering: The Origin Story of Pringles

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Pringles are engineered potato crisps : perfectly uniform and stackable. Image: Open Food Facts ; click on link for ingredient analysis While working at Proctor & Gamble, chemist Fred Baur (1918–2008) reinvented potato chips by creating uniform "crisps" (only 42% potato per ingredients analysis) using dehydrated potato dough pressed into hyperbolic paraboloid shapes for even crunch and stackability, solving 1950s chip inconsistencies. Baur spent two years developing these saddle-shaped chips but could not make it palatable. Although Baur designed the shape of the Pringles chip, it is P&G researcher, Alexander Liepa's name that is on the patent as he worked on it further and improved its taste. Gene Wolfe, a mechanical engineer and author known for science fiction and fantasy novels, helped develop the machine that cooked them. Baur's pride in his Procter & Gamble innovation led to his 2008 partial burial in a Pringles can. The brand was sold in 2012 to ...

Reliance’s FMCG Gambit

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As of early 2026, Reliance Consumer Products Ltd (RCPL, demerged and scaled aggressively since 2022), a wholly-owned subsidiary of Reliance Retail Ventures Limited (RRVL), has shifted from being a retail middleman to a disruptive FMCG powerhouse. By leveraging its "financial muscle" and a massive distribution network of over 1.5 million outlets , Reliance is currently executing a strategy of aggressive affordability, often undercutting giants like HUL and Coca-Cola by 20–40%. Through its dedicated arm, Reliance Consumer Products Limited (RCPL), the conglomerate is reshaping India's ₹5+ lakh crore FMCG landscape. Rather than launching from scratch, Reliance has pursued a smart " acquire, revive, and scale " strategy: snapping up undervalued regional and legacy brands, modernizing their formulations with better processing and clean-label tweaks, and leveraging its vast Reliance Retail network (physical stores plus JioMart) for instant national distribution. Relia...

Sabja seeds vs Chia seeds

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Sabja seeds and chia seeds look similar and both create a gelatinous coating when soaked BUT they are not the same. Substituting one for the other in a recipe without adjusting your timing will ruin the texture. They behave very differently in water. Sabja Seeds are usually cost cheaper than Chia Seeds Key Differences Feature Sabja Seeds (Basil Seeds) Chia Seeds Source Sweet Basil ( Ocimum basilicum ) Desert Plant ( Salvia hispanica ) Appearance Jet black and teardrop-shaped Mottled (grey, brown, white) and oval Soaking Time Instant (soak in seconds) Slow (take 30–60 minutes) Consumption Must be soaked before eating Can be eaten raw or soaked Primary Benefit Known as a "cooling" agent in Ayurveda High in Omega-3 fatty acids and fiber The "Gel" Factor From a food science perspective, the mucilage (the jelly-like outer layer) forms much faster on sabja seeds. If you put them in a drink, they swell up immediately into soft, translucent globes with a crunchy black cen...