Akshayakalpa Founder on His Failed Organic Bananas Business
Shashi Kumar, Founder & CEO of Akshayakalpa candidly shares his experience : " More often than not, we tend to believe that once we have built a brand, we can introduce more products around the same philosophy and make them successful. Our experience with organic bananas has taught us how difficult this can be in practice. On 24 October 2026, we stopped supplying organic bananas to our customers. We started in February 2022 with just 10 kg per day and gradually grew to nearly 3,000 kg per day. The idea was to help our existing dairy farmers diversify their farms and earn additional income. Many farmers planted 50–100 banana suckers alongside their dairy units, while some cultivated bananas on small plots of about a quarter of an acre. We procured certified organic Yellaki bananas from these farmers and supplied them to Bengaluru, Chennai and Hyderabad. From the beginning, we wanted to ripen bananas without using external ripening agents. This turned out to be far more di...