Shrinkflation: Sunfeast Marie Light Active MEGA FAMILY PACK is 44g less mega now

Tags:

Shrinkflation is a term used to describe the practice of reducing the size or quantity of a product while keeping its price the same or increasing it slightly. 


Open Food Facts helped me spot that Sunfeast Marie Light Active Mega Family Pack was all of 1 kg in 2023. 

Image source: Open Food Facts

The "Mega Family Pack" downsized to 956 grams now in 2025. There was a change in barcode, ingredients & nutrients. It had slightly more fat and sugar.

In 2026, it has further shrunk to 924 grams. Looks like 1kg but you'll know only  the actual weight only if you look at the back of the pack closely.

Comments

Post a Comment

Popular posts from this blog

Nutty Numbers - The Scoop on India's Peanut Butter Brands 🥜🍯

Image
I analyzed 71 products (with known nutrition facts as of July 13, 2025) in the Peanut Butters category of the India database of Open Food Facts - the 'Wikipedia of food'. The data, which has been obtained from Open Food Facts and subsequently cleaned, is available on GitHub in CSV format . You can also view that curated dataset with the Flat Viewer tool .  View, Sort, Filter the data in Flat Viewer Here are my findings and fun facts I discovered - * Non-standard weights make price comparison challenging for shoppers. Below is a list of the Maximum Retail Price for  Unsweetened Peanut Butter  of the highest available weight for various brands, as taken from Amazon at the time of writing - Alpino Natural  Peanut Butter, Unsweetened, Smooth 1kg  - ₹449   24 Mantra Organic Peanut Butter (Creamy), 800gms  - ₹449 Veeba Natural Peanut Butter Unsweetened 1kg  - ₹450  The Whole Truth Unsweetened Peanut Butter | 925 g  - ₹515 The Butter...
Read more

Indian Nutrient Databank (INDB): A Comprehensive Open-Access Resource for Indian Food Composition

Image
If you're keen on taking charge of your nutrition and feel limited by services like HealthifyMe or RecipeDB, you'll be happy to know about the Indian Nutrient Databank (INDB) !  This well-researched, Open Access Food Database (^Github)  offers comprehensive insights into the nutritional aspects of both raw foods and commonly consumed Indian recipes, helping you manage your health better. The INDB consists of two main components: a database of nutrient composition for 1,095 individual food items and a database of 1,014 commonly consumed recipes. Nutrient details of the food items & recipes are also available together as a downloadable Excel file from the website of Anuvaad Solutions  or from GitHub . Whether you're a health enthusiast, a researcher, or a policymaker, the INDB offers unprecedented insight into the Indian diet.  Chart from the research study shows that the nutrient content of commonly consumed composite dishes varied considerably The raw food ...
Read more

Saffola Oats Multigrain vs Quaker Oats Multigrain

Image
Wondering which one to buy? Saffola Oats Multigrain or  Quaker Oats Multigrain Both have almost similar ingredients in varying proportions but Saffola Oats Multigrain additionally has Jowar flakes (18%) and Quinoa flakes (3%) for variety.  If you’re avoiding added sugar, Quaker Oats Multigrain has just 1.2g per 100g, which might still be a dealbreaker if you’re really strict about it. Product Ingredients Saffola  Oats  Multigrain Oats (60%), Jowar flakes (18%), Wheat flakes (6.5%), Barley flakes (6.5%), Quinoa flakes (3%), Ragi flakes (3%), Flax seeds (2%), Refined Rice bran Oil, Flavor (Natural Flavouring Substance) . Quaker  Oats  Multigrain   Wholegrain Whole Oat Flakes (60%), Wheat Flakes (18%), Barley Flakes (10%), Ragi Flakes (5%), Flax Seeds (5%), Sugar , Iodised Salt, Malt Extract, Flavor (Natural Flavouring Substances) . If we zoom in on the macros (per 100g), here’s the rundown: Nutrient Saffola Multigrain Oats Quaker Multigrain ...
Read more