Labelspotting: O'cean Fruit Drink

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The O'cean Tropic Pineapple Flavour Fruit Drink claims to contain 12% fruit juice on the front label. The ingredient list reveals that it actually contains 1.8% "DI - Apple Juice Concentrate (Equivalent to 12% DI - Apple Juice)."

Image source - Open Food Facts

What is that DI prefixed in front of "Apple Juice Concentrate"?

Meta AI assistant explains that "DI" stands for deionized. DI apple juice concentrate, also known as deionized apple juice concentrate, is a type of fruit juice concentrate that has undergone a process to remove its flavor, color, and aroma. This deionization process extends the shelf life of the concentrate and results in a clearer product.

What is the official definition of a "Fruit Drink"?

The term "Fruit Drink" has a specific official definition (page 35 of PDF) according to regulations set by the Food Safety and Standards Authority of India (FSSAI). To be classified as a "Fruit Drink," the product must meet certain fruit content requirements:

  • For lime or lemon juice, the fruit content must be at least 5%.
  • For all other fruits, the fruit content must be at least 10%.

🤔Your personal vision of what constitutes a fruit drink might differ significantly from what you actually find in packaged fruit drinks.

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