Front of Pack vs Ingredient List: McVitie's Coconut Cookies

McVitie's Coconut Cookies sounded like a tropical escape. The ingredient list, however, reveals that the coconut seems to have missed the flight. 😄

With just 1.8% desiccated coconut powder, and the coconut experience leaning on nature identical and artificial flavouring substances, the cookie feels more "coconut-inspired" than truly coconut. Some older labels show the coconut content was 2.4% in the recent past.

A little more real coconut and a little less help from the flavour lab could make these cookies live up to their delicious name. Here's hoping a future recipe lets the coconut do more of the talking!

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