Alpino's High Protein Super Oats Chocolate Gets A Protein Glow-Up With More Soya

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Alpino's High Protein Super Oats Chocolate seems to have gone through an interesting makeover between 2024 and 2026. 

Front of pack advertising 22% Protein before reformulation in 2026

At first glance, the bold new "25% Protein" badge prominently displayed on the front of the pack suggests a major nutritional breakthrough. 


But a closer look at the ingredient list tells a rather amusing story.


Alpino High Protein Super Oats: Ingredient Comparison (2024 vs 2026)
 
Ingredient 2024 Formula 2026 Formula Change
Rolled Oats 61% Rolled Oats 51.6% Rolled Jumbo Oats ⬇ Reduced by 9.4%
Peanut Butter 22% Unsweetened Peanut Butter 22% Natural Peanut Butter No Change
Soya Protein 9% Textured Soya Protein 15.2% Protein Blend (Texturized Soya Protein + Soya Nuggets) ⬆ Increased by 6.2%
Cocoa Powder Present (amount not specified) 5% Percentage now declared
Dry Fruits & Seeds Almond, Raisin, Sunflower Seeds 6% Almond Slices, Raisins, Sunflower Seeds Percentage specified
Sweetener Monk Fruit Extract Monk Fruit Powder + Stevia Powder Stevia added
Antioxidant Rosemary Extract Rosemary Extract No Change
Advertised Protein Content 22% 25% ⬆ Increased by 3 percentage points

In the 2024 recipe, the star of the show was rolled oats, making up a hearty 61% of the product. Peanut butter contributed another 22%, while textured soya protein quietly played a supporting role at just 9%.


Fast forward to 2026, and the spotlight has shifted. Oats have stepped back to 51.6%, peanut butter remains loyal at 22%, but the protein blend has grown dramatically to 15.2%, thanks to the addition of extra texturized soya protein and soya nuggets.

Image & info source - Open Food Facts

The result? Alpino can now proudly advertise 25% protein instead of the earlier 22%. It's a clever reformulation—lesser oats, more soya, and just enough extra plant protein to earn a bigger number on the front of the pack.

To be fair, there's nothing inherently wrong with adding soya. Soya is an excellent source of plant protein and is widely used in high-protein foods. But it's a reminder that when a product suddenly boasts more protein, it isn't always because the oats became stronger overnight—it may simply be that the soya decided to do more of the heavy lifting!

So the next time you see that bold "25% Protein" claim, there's a good chance that the secret ingredient behind the marketing muscle: a generous helping of extra soya.

Co-written with ChatGPT

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