Meet the Hange Brothers – Founders of Two Brothers Organic Farms, Pune
Two Brothers Organic Farms is the brainchild of two banker-turned-farmers who ditched cushy city jobs to fix what they saw as a broken food system.
The Founders: Satyajit and Ajinkya Hange
Satyajit Hange and Ajinkya Hange are fourth-generation farmers’ sons from the small village of Bhodani near Pune, Maharashtra.
Like many ambitious kids, they left the village for better opportunities. Satyajit studied Economics, got an MBA from Pune, and spent about a decade in banking (Kotak Life Insurance, Citicorp, DBS). Ajinkya studied computer science, earned his MBA from Indira College Pune, and put in around four years at HDFC and HSBC. Solid, respectable careers with good salaries and city comforts.
Then, around 2012–2014, the pull of home got too strong. The brothers realized the food they were eating no longer tasted like the stuff from their childhood. So they quit their jobs, moved back to the family farm, rolled up their sleeves, and started learning regenerative farming the hard way.
Two Brothers Organic Farms was born in 2014 with a simple mission: grow and make food the way nature intended.
What the Company Actually Does
Two Brothers Organic Farms produces a wide range of everyday Indian pantry staples - over 150 SKUs, the old-school way:
The founders started small on their own farm and now work with a growing network of like-minded farmers across India.
They’ve built a solid direct-to-consumer brand through their website, sell on other platforms, and have expanded into retail. Customers can even trace many products back to the exact source thanks to their farm-to-fork transparency push.
Growth Story (in plain numbers)
The Founders: Satyajit and Ajinkya Hange
Satyajit Hange and Ajinkya Hange are fourth-generation farmers’ sons from the small village of Bhodani near Pune, Maharashtra.
Like many ambitious kids, they left the village for better opportunities. Satyajit studied Economics, got an MBA from Pune, and spent about a decade in banking (Kotak Life Insurance, Citicorp, DBS). Ajinkya studied computer science, earned his MBA from Indira College Pune, and put in around four years at HDFC and HSBC. Solid, respectable careers with good salaries and city comforts.
Then, around 2012–2014, the pull of home got too strong. The brothers realized the food they were eating no longer tasted like the stuff from their childhood. So they quit their jobs, moved back to the family farm, rolled up their sleeves, and started learning regenerative farming the hard way.
Two Brothers Organic Farms was born in 2014 with a simple mission: grow and make food the way nature intended.
What the Company Actually Does
Two Brothers Organic Farms produces a wide range of everyday Indian pantry staples - over 150 SKUs, the old-school way:
- Cultured Bilona ghee
- Cold-pressed oils
- Stone-ground flours (atta)
- Pickles
- Natural sweeteners
- Peanut butter, moringa powder, and more
They’ve built a solid direct-to-consumer brand through their website, sell on other platforms, and have expanded into retail. Customers can even trace many products back to the exact source thanks to their farm-to-fork transparency push.
Growth Story (in plain numbers)
- 2014: Full-time farming begins.
- 2015–16: Earned proper organic certification.
- 2017: Launched their own e-commerce store.
- Later years: Expanded product range, scaled operations, and raised serious funding — including a pre-Series A round backed by celebrities like Akshay Kumar and Virendra Sehwag, followed by bigger Series A and B rounds.
- Today: They support thousands of farmers, operate out of Pune (with the farm in Bhodani), and have taken their story (and products) all the way to the US on multiple trips.
Comments
Post a Comment