Shrinkflation Alert: Amul Curd Drops From 850g to 800g to 700g

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Ever feel like your curd is quietly ghosting you? That’s shrinkflation doing its sneaky thing—brands trimming the pack size while the price tag stays suspiciously steady.

Take Amul Curd: back in 2025 it came in a solid 850g pack. 

In April 2026 it was down to 800g. 

As of July 2026, it is further down to 700g!

This would have been hard to know if not for Open Food Facts keeping records from the past.

The price remains at 100% while the volume has dropped to 94%. Consumers are effectively paying 6.25% more per gram.

It’s the classic move—less product, same shelf price = higher cost per gram. Not illegal, just… cheeky. Next time you grab a pack, flip it over and play detective. Your wallet (and your curd cravings) will thank you!

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