Eatrite Ragi Squares (Chocolate flavour) - "Healthy" Snack or Clever Chocolate Trap?

Walk into any MedPlus pharmacy and you’ll likely spot Eatrite Ragi Squares (Chocolate flavour) proudly displayed right at the front — right next to the protein bars and multivitamins.

The branding screams “wholesome goodness”: 54% ragi flour (a super millet loaded with calcium, fibre and all those desi-health-hero credentials). Perfect for the calorie-conscious Indian who wants to feel virtuous while snacking, right?

Not so fast.

Take a closer look at the front packaging and you’ll see cute little chocolate slabs staring back at you, practically winking at anyone with even a mild weakness for cocoa. Yet when you check the actual ingredients, the product contains more sugar than cocoa powder.

Images: OpenFoodFacts

Here’s the reality check:

Ragi flour: 54% → genuinely impressive

Refined sugar: 10% → that’s a solid 1 in 10 parts of the product

Chocolate cream filling: a whopping 25% (which itself brings even more sugar, milk solids and vegetable fat)

Cocoa powder: just 3%

So yes — there’s more sugar in the recipe than actual cocoa. The “chocolate” experience is mostly coming from sweetened cream filling and added sugar, not from generous cocoa.

In short: The 54% ragi goodness is somewhat offset by the generous helping of sugar. It’s like putting a fitness tracker on a donut and calling it a health food.

If this product were sold in Chile, it would almost certainly be slapped with one (or more) of those bold black octagonal “Alto en Azúcar” warning labels that have been mandatory since 2016. Chile doesn’t play around with hidden sugars!

Moral of the story?

Always flip the pack and read the fine print — especially when the front looks too good (or too chocolatey) to be true. 😄