Shrinkflation: Saffola Active

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Saffola Active Cooking Oil used to come as 1 litre (910g) in 2024.

The new pack looks almost exactly the same, but if you look carefully, the quantity is now 850g.

Image source: OpenFoodFacts.org

So if you thought you were paying less, you might not realise that you’re actually getting less oil — unless you check the label closely.

The food you cook with it may still taste great, but this sneaky reduction in quantity definitely doesn’t feel good!

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