🍛 Fuel for the Soul: Suzuki’s Indian Curry Line in Japan

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Japan’s beloved automaker Suzuki has taken an unexpected turn — straight into the kitchen!

In Japan, Suzuki now sells instant Indian curries, each playfully named after its vehicles:

  • Swift: Tomato Lentil Dal Curry
  • Jimny: Brown Chickpea Masala Curry
  • Hayabusa: Daikon Sambal Curry
  • V-Strom 1050DE: Green Vegetable Moong Dal Curry
  • eVITARA: Curry Kabocha (Sambar)

This product line originated from the Indian vegetarian meals prepared for the large number of Indian engineers working at Suzuki's headquarters in Hamamatsu, Japan, which then became commercially popular.

At around ¥918 a pack, the curries have already found fans across Japan. Whether this is clever brand storytelling or just a delicious detour, Suzuki seems to have discovered that there’s more than one way to keep things running hot.

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