Amul

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Did you know, 82% of what you pay for Amul milk, reaches the milk producer members!

The Anand Milk Union Limited commonly known as Amul is a $11 billion national brand owned by a cooperative society, Gujarat Cooperative Milk Marketing Federation (GCMMF), based in Anand, Gujarat, with over 3.6 million milk producers.

Tribhuvandas Kishibhai Patel founded the organisation in 1946 to stop the exploitation by middlemen. 

In 1949, he hired Verghese Kurien, who later spearheaded efforts that massively boosted milk production in India, known as the White Revolution. This achievement turned India into the world's largest producer of milk and milk products, with its reach now extending to international markets.

A breakthrough in making skim milk powder from buffalo milk helped Amul, a major dairy cooperative, successfully compete against cow milk suppliers like Nestle. 

Today, Amul offers more than 1,000 dairy and non-dairy products under the following categories -

  1. Butter
  2. Amul Milk
  3. Bread Spreads
  4. Cheese
  5. Paneer
  6. Dahi
  7. Cheese Sauce
  8. Beverages
  9. Organic Products
  10. Protein Products
  11. Ice Cream
  12. Ghee
  13. Milk Powders
  14. Chocolates
  15. Fresh Cream
  16. Mithai Mate
  17. Frozen Snacks
  18. Amul PRO
  19. Bakery Products
  20. Peanut Spread
  21. Puffles
  22. Mithai Range
  23. Roti Softener
  24. Panchamrit
  25. Sour Cream
  26. Cattle Feed

I analyzed Amul products (with known nutrition facts as of July 18, 2025) in the crowd-sourced India database of Open Food Facts.  Below is a chart depicting the NOVA classification of the currently listed products -

The NOVA classification system categorizes food products into four groups based on their level of processing. The determination of the group is based on the category of the product and on the ingredients it contains. Click on the links below to see Amul products by NOVA groups: 
  1. Unprocessed or minimally processed foods
  2. Processed culinary ingredients
  3. Processed foods
  4. Ultra-processed foods

Note - This study relied on Open Food Facts data as of a specific date. Details presented on product packaging are subject to change over time.  For the most up-to-date information, please refer to the latest data.

Fun fact - Filmmaker Shyam Benegal had the idea for Manthan, a movie inspired by Amul, but lacked the funds to make it. The film was eventually funded by over five lakh (half a million) rural cooperative farmers, each contributing two rupees, and was released in 1976. When it hit theaters, truckloads of farmers came to watch "their" film, turning it into a box office success. the first crowdfunded Indian film

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