Pet Food

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Image Source -   Open Pet Food Facts

The Indian pet food market is expanding due to factors like rising pet ownership, increasing disposable incomes, and the humanization of pets.

The market offers a variety of food types, including dry food, wet food, treats, and veterinary diets, catering to different pet needs.

Swiss consumer goods giant Nestle has a large pet care business, including pet food, operating under the Purina master brand. Purina accounted for about 20.7% of Nestle's total sales in 2024. Companies like Godrej Consumer Care have also recently entered the Indian pet care market.

Nestle has acquired a minority stake in Drools, an Indian pet food startup. Drools, a Bengaluru-based company, is valued at $1 billion post-investment, making it a unicorn startup.

Nestle's investment is financial, and Drools will maintain its strategic and operational independence.

Nestle's investment in Drools comes amidst a surge in growth within India's broader pet food and pet care sector. This growth is driven by millennial and Gen Z pet parents who are willing to pay more for quality nutrition and care for their pets.

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