😲 Same Barcode, Changed Ingredients - Everyday 100% Whole Wheat Bread

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If you thought the packaged food product you bought after checking its ingredients last year remain the same today, you could be in for a surprise.

Let's look at the labelling of Everyday 100% Whole Wheat Bread

The ingredients and nutritional information are presented in smaller print compared to the eye-catching marketing text -
The label in November 2024

The ingredients list from November 2024 & January 2023 are listed below in the  following table.

All images are from Open Food Facts - the Wikipedia of Food (click on dates in the table to see more about this product)

November 2024 January 2023 Notes
Whole Wheat Flour Whole Wheat Flour Same but percentage not mentioned
- Wheat Bran Missing in new formulation
- Gluten
Sugar Sugar
Yeast Yeast
Iodised Salt Salt
Refined Palmolein Oil Edible Vegetable Oil Transparent acknowledgement that Refined Palmolein Oil is used instead of the generic Edible Vegetable Oil shown earlier.
Soya Flour Soya Flour Allergen and it is called out.
Emulsifier (INS 476, 471, 481 (1)) Emulsifier [INS 471, 481(1)] Both use similar emulsifiers, but the newer formulation has an additional emulsifier, INS 476 - Polyglycerol polyricinoleate

INS 471 denotes Mono- and diglycerides of fatty acids  and INS 481 is Sodium stearoyl-2-lactylate

When these additives are referred by numbers, they seem innocent.
Preservative (INS 282) Preservative (INS 282) INS 282 - Calcium propionate
Condensed Milk Condensed Milk Milk is an allergen so those with lactose intolerance have to watch out.
Antioxidant (INS 300) Antioxidant (INS 300) INS 300 - Ascorbic acid
Improver (INS 1100) Improver (INS 1100) INS 1100 - Alpha-Amylase
Acidity Regulator (INS 260) Acidity Regulator (INS 260) INS 260 - Acetic acid

The fact that the images & nutrition details are on Open Food Facts means you can enlarge them to look at details more minutely and also understand the reasoning behind its food rating.

Compared to the previous year, this bread also has more sugar and due to inflation the same bread also costs more!

November 2024 January 2023

The additives in this bread classify it as ultra-processed, and the added extra sugar exacerbates the issue.☹️

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