Amul Probiotic Buttermilk - 'NOT FOR MEDICINAL USE' 😳

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Source: Open Food Facts

The 310ml Amul Probiotic Buttermilk plastic pouch comes with an intriguing disclaimer: "NOT FOR MEDICINAL USE."

Source: Open Food Facts

This cautionary note seems to serve as a reminder to consumers that despite its "probiotic" label, the product isn't intended for medical treatment. But why include such a disclaimer at all?

And what’s up with the unusual size—310ml?

Previously, under the Legal Metrology (Packaged Commodities) Rules, 2011, manufacturers were required to label products with: "Non-standard pack size under the Legal Metrology Rules" if the package didn't conform to prescribed standard sizes. This rule was designed to keep consumers informed about non-standard sizes, ensuring transparency and reducing confusion around product packaging.

For cost-conscious consumers, these non-standard pack sizes can complicate price comparisons across brands or products.

The odd size and the seemingly unnecessary disclaimer feel quirky and ...leave a sour taste.

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