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Mr. Bakewell Millet Bread Marketing Magic

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When I saw “Millet Bread,” I imagined something super healthy. But Mr. Bakewell’s version has only 11.7% millet flour! Image - OpenFoodFacts.org They probably added just enough to put the word on the label. The primary ingredient is Maida. Reminder: don’t trust the front of the pack — the real story is always hiding on the back.

Shrinkflation: Saffola Active

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Saffola Active Cooking Oil used to come as 1 litre (910g) in 2024. The new pack looks almost exactly the same, but if you look carefully, the quantity is now 850g. All images: OpenFoodFacts.org So if you thought you were paying less, you might not realise that you’re actually getting less oil — unless you check the label closely. The food you cook with it may still taste great, but this sneaky reduction in quantity definitely doesn’t feel good!

Vitamin D

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Vitamin D is one of the simplest nutrients to obtain, yet one of the most commonly deficient across India even though we live in one of the sunniest regions of the world. Your body needs it for strong bones, steady muscles, and a resilient immune system. While our bodies can make it through sunlight, our diets are meant to fill the gap — and that’s where the problem begins. Animal-based foods such as fish, eggs, and milk naturally contain vitamin D₃ , whereas plant-based foods like mushrooms, nuts, and lentils offer small amounts of D₂ . Both forms contribute to our total vitamin D intake, but typically not enough to meet our daily needs. With deficiency rates ranging from 50% to 94% across states , India is facing a quiet nutritional crisis. Vitamin D also plays a key role in helping the intestines absorb  calcium , yet Indians consume only  300–400 mg of calcium per day , far below the  recommended  1,000 mg . If you want to improve your vitamin D levels without ...

Biscoff

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Premium cookies make up about 3.5-4% of India’s biscuit market, and Lotus Bakeries is banking on Biscoff’s unique caramelised flavour to stand out from the competition. Check its ingredients and nutritional values on OpenFoodFacts.org Targeting Gen Z, who make up over a quarter of the population, the Belgian brand has begun local production in partnership with Mondelez, the maker of Cadbury chocolates and Oreo cookies.  Producing locally will make Biscoff more affordable, with small packs priced at Rs 10, mid-sized at Rs 80, and large packs at Rs 110.  Under their deal, Mondelez India will manufacture Biscoff at its Rajasthan plant through a third-party producer, while also handling marketing and distribution. The companies also plan to create co-branded chocolate products for global markets and launch Biscoff ice creams in Europe.  For the nearly 100-year old Lotus Bakeries, whose portfolio includes Bear, Trek, and Peter’s Yard, Biscoff generates over half of its re...

The "Asset Valuation" of a Human Life

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By quantifying the value of a life, not in abstract philosophical terms but in concrete financial ones, you create one of the most powerful motivators for health and safety. Here is an analysis using three distinct financial dimensions to estimate this value, culminating in the statement you seek. The "Asset Valuation" of a Human Life To determine the value of this "asset," we can look at it from three perspectives: The Repair Cost : What does it cost to fix the asset when it breaks? The Economic Value (HLV) : What is the asset's future earning potential? The Societal Value (VSL) : What is society (or government) willing to pay to protect this asset? 1. The "Repair Cost" (The Medical Value) This is the most direct cost. It's what you must pay (rough estimates) when a critical part fails due to neglect or damage. Heart Bypass: ₹2.5 lakhs to ₹6 lakhs Kidney Transplant: ₹5 lakhs to ₹12 lakhs (plus ₹1.8 lakhs to ₹3.6 lakhs per year for dialysis, potent...